Mance, Henry and Garrahan , Matthew and Blitz, Roger
(2015)
Show them the money: life sports coverage offers broadcasters a way to attract elusive advertisers but with Sky and BT paying a total £5.1bn for the rights to top-flight English football how much longer can they afford the premium?
[Documentazione Centro Studi]
| Item Type: |
Documentazione Centro Studi
|
| Creators: |
Mance, Henry and Garrahan , Matthew and Blitz, Roger |
| Title: |
Show them the money: life sports coverage offers broadcasters a way to attract elusive advertisers but with Sky and BT paying a total £5.1bn for the rights to top-flight English football how much longer can they afford the premium? |
| Date: |
14 February 2015 |
| Notes: |
In: Financial Times, p. 5. |
| Languages: |
English |
| Classification: |
0 Reference > 0.5 Documentation Centro Studi > 0.53 Marketing and Media > 0.534 TV |
| Keywords: |
Diritti televisivi. Confronto Europa e Nord America. Contratti. Premier League. |
| Location: |
Centro Studi Federale – Rome |
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