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REVEALED: Barcelona’s ‘More than a club’ image belied by dash for cash

Harris, Nick (2011) REVEALED: Barcelona’s ‘More than a club’ image belied by dash for cash. [Documentazione Centro Studi]

Item Type: Documentazione Centro Studi
Creators: Harris, Nick
Corporate Creators: Sporting Intelligence
Title: REVEALED: Barcelona’s ‘More than a club’ image belied by dash for cash
Date: 18 December 2011
Languages: English
Classification: 0 Reference > 0.5 Documentation Centro Studi > 0.53 Marketing and Media > 0.532 Sponsorship
Abstract/Index: Articolo del 2011 di Sporting Intelligence sulla gestione dello sponsor di maglia da parte del Barcellona. L'articolo riprende le dichiarazioni di Ferran Soriano, ex direttore generale del club catalano.
Keywords: Liga spagnola. Unicef. Qatar Airlines.
Location: Centro Studi Federale – Rome
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